Dave J - Instant Small Business Startup Guide

STEP 10: Sales and Marketing

Read any autobiography or business success story, you’ll notice one common denominator for success - sales. You need to take whatever action possible to ensure that sales are consistently growing to allow you to gain profit.

Again, a word of caution; do not target everyone! In today’s competitive environment, consumers are becoming more demanding and many would seek out products/services that meet their specific need or want.

First and foremost, I need to identify (and do some in-depth research) my specific target market. Next, I would develop sales and marketing blueprint ( similar to the one shown in DAY 8 ) to attract the kind of customers I wanted and meantime, to retain existing customers.

No matter how I intend to plan and execute these strategies, I must understand the formula - executing these plans is like playing a game. What game…? Yes, you are correct - the number game. The higher the number of sales agents/staffs, or the higher is the amount of advertisement posted, or the higher the amount of distribution channels, or the more attempts I personally made to seal a deal, the bigger chances I have in winning. I know for sure, a prospect or a client may say “no” to my product/service today. But, it doesn’t mean a “no” forever! According to LIMRA (a research center for financial planners and financial advisors in America) findings, a potential buyer usually says “no” seven times before making the actual purchase!

Before we move on, let’s understand first the relationship between sales and marketing. Marketing is the process of bringing awareness to the product/service, while sales is the process of making the customer buy the product/service.
Therefore, I am going to analyze eight sales and marketing strategies to increase my probability of winning:

1. Myself
2. Network marketing
3. Affiliate marketing
4. Online sales
5. Marketing materials
6. Direct mail
7. Advertisement
8. Outsourcing

Myself

The first approach is the most affordable yet effective strategy. It is made up of all the possible resources that I already have to generate sales and create awareness. These are some ideas that I would usually work on:

* Preparing a list of 200 or 300 list of target prospects, call them up, present to them how the product/service could benefit them and seal the deal
* Getting referrals from existing customers and reward them once the deal is closed
* Designing, printing marketing materials (i.e. brochure, flyer, discount card) and distributing them at local businesses, schools, community centers, newsstands, cafes and fitness centers
* Writing an article and pitch it to local publications as well as posting it online to newsgroup/newsletter
* Giving out trial services or free product samples
* Talking about the business to everyone that I come to interact. To do this I must place my business passion before my ego. If not, I’ll have difficulty in opening his mouth

Networking Marketing

The sky is the limit when it comes to marketing and selling the benefits of the product/service. Networking is a great, super low in cost to connect with potential customers as well as strategic business associates and spread the news about the business.
The chamber of commerce, local business association or elite business club are great venues for networking. They can connect me to an ecosystem of members who are all looking for business opportunity in addition to getting the right sources of product/service. Often times these associations hold events, offer industry-specific education and message boards online, and provide an opportunity for members to list their businesses on their Website.

Affiliate Marketing

This is not a new jargon. It means engaging freelance agent to do the promotion and sales, online. It is a popular marketing approach where E-commerce Website owners engage existing customers, visitors or even organizations that are willing to promote and sell the product/service for a stipulated commission. The role of a freelance agent (known as affiliate), is to direct traffic to the Website and ultimately when a sale is made, commission is credited into the affiliate’s account.
Website owners usually recruit affiliates by simply advertising online (usually through Google Adwords; a per-per-click search engine advertisement), and placing interesting ads (with bombastic headlines) or sending out recruitment announcement to thousands of bulk emails (purchased from database provider). This is a powerful yet cost effective method of generating sales if owners are involved in Internet-based business.

Online Sales

Regardless of the kind of business these days, I always find a Website is essential. And depending upon the business niche and objectives, it can be a major part of the company’s sales and marketing initiatives. Designing a Website can be made fairly simple by working with a company that specializes in helping small businesses create their Website or get Website DIY software available online.
It’s vital to own a Website that is effective in content. It’s not what the contents say, but how the contents say it that makes all the difference online. Establishing credibility is the formula - attach as many testimonials as you could. Usually, I would give out my product/service to people that I already know, get them test it and immediately get their testimonials. I never wait till I launch the product/service in the market to get testimonial - too time consuming!

Customers expect the world and are suspicious of almost everything. The content (words) must be crisp and intelligent. What the Website says should grab visitors’ attention, pique their interest and motivate them to action - to click the “buy now” button.
Search engine optimization and search engine advertising are two ways to get the business marketing message out on the Internet, and there is a big difference between the two in terms of cost. Banner ads are another way to do online marketing, although the opinion on their effectiveness is very subjective. If owners lack Internet knowledge, it is highly recommended to employ a company or a freelance Website designer to get the job done.

Marketing Materials

This may sound a little basic but it is vital to have all the basic marketing tools. Printed materials like business cards, letterhead and brochures should be a staple in any business. It’s essential for business communication and networking. The key to developing good marketing materials without breaking the bank is to identify an affordable graphic designer and low-cost printer. I normally engage a freelance designer to get all of them done.

Direct Mail

For many fresh entrepreneurs, there is no better way to reach their target market, than mailing literature directly to homes. Based on effective market research, entrepreneurs can identify their core market, assign them certain codes and obtain mailing lists to directly send them literature on the company profile, discount, coupons or other information. To optimize any direct mail strategy, entrepreneurs should consider retaining a direct mailer or bulk mail house company.
Alternatively, entrepreneurs can collect the information themselves by:

* Getting customers sign a guest book
* Obtaining customer feedback
* Purchasing mailing lists from community newspapers, chambers or other associations
* Retaining a list broker to customize a list

Advertisement

Advertising is one of the fastest ways to create awareness of the company, product or service. However, it can be relatively expensive for many startup owners. Before anyone spend money on advertising, however, it’s crucial to understand what advertising can and cannot do for the business, and draw up a blueprint for moving ahead. Here are four main functions of advertising:

* Triggering the curiosity of the public and attract new customers
* Persuading existing customers to spend more or keep coming back
* Establishing credibility, elevate branding status and creating unique business identity
* Reinforcing customers and prospects on the benefits of the brand, product or service

Advertisement cannot do one thing for sure - guarantee sales. Hence, placing up an advertisement campaign doesn’t mean a surge in sales or revenue.

Assuming budget is not an issue, I would definitely invest in an effective advertisement campaign. Therefore, I would create an advertising plan that fit into my budget plan in advance before committing to it.

Outsourcing

One simple and straight forward method that I would not miss out is outsourcing the sales of my product/service to an outsider. It’s easy, get the yellow pages (online or offline), search for marketing agencies, call them up and propose a joint venture (JV) with them in selling my product/service for a commission in return. The JV works perfectly as I am in charge of promoting and marketing the product/service as well as providing after sales service, and the agencies are only responsible for selling them. Most marketing agencies just want to focus on selling.

I would discuss with these agencies to attain a win-win joint venture - a remuneration system that allows them profit from each sale, while I could earn a healthy margin from each sale made. When it comes to negotiating an agreement, the rule is, the higher the commission I offer, the more excited these agencies are in taking up the JV.
In the ten-step process, I spend most of my time in preparation. Preparation is more important than rushing to getting the business open. Thus, if you are already in the process of starting up your business, stop whatever you are doing and put on your thinking cap. Sort out all the preparations you need to do for your business to ensure an effective startup.
I hope the journal could be of helpful to you in many ways. I have also taken an extra effort to include a SAMPLE BUSINESS PLAN (in the following pages) on how to startup an E-commerce business for your further understanding.

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

STEP 9: Establish a brand

There is one very important intangible asset I need to create and harvest in my business; a powerful brand. Brand here refers to the “summary” of my business identity, how unique is it from the rest, and why buyers should choose my product/service over other alternatives.

Branding is important for small businesses because many small operations do not have the funding to carry out a heavy branding campaign. Thus, a brand must be so powerful that it reduces a buyer’s perception of risk and makes the purchase a satisfactory choice.

In my research on what makes a brand a “super brand”, I have found out that a SUPER BRAND consists of six elements:
1. Brand Essence – Traits of the brand in terms of its purpose, uniqueness, personality and commitment to the consumers.

2. Target Market – The brand must be specific enough to the target market it seeks to penetrate and market.

3. Brand Name – A superb brand name has several criteria; emotional, easy to be remembered, has character and original.

4. Logo – It’s a visual image of the brand that communicates the brand essence.

5. Website – Dedicate a website for your brand with a domain name similar to the brand name.

6. Demand for the brand – Product performance or service quality, consumers’ experience dealing with the company all add up to a brand experience. Make them perfect so that the brand will bring more new and repeat business, even if the company diversifies to another field. Once the trust for a brand is established, the sales will keep flowing in.
Besides the six elements, I will be proactive in creating brand awareness. I constantly find out ways and means I could promote my brand to the public through “free” advertisements, media write up, newsletter, Q & A column, discussion board and classifieds. There are many media publications and online newsletters (and community or discussion forums) that allow me to advertise for free or for a very small fee. I won’t allow shortage of advertisement or promotion budget to slow me down in creating and enhancing brand awareness.

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

STEP 8: People

In a small to medium scale business, the importance of a single team member can be enormous. Every person I place under my organization (be it associates, staffs or suppliers) must be a star. This may sound “impossible”, but it is possible. Firstly, I would define what a star is within each role in my organization. Then I would seek them out.

Throughout the years, I have been employing three simple approaches to be sure superstars are attracted to work for my organization - they have been proven to work successfully:

1. Understand the power of people
2. Take proactive role in recruiting great people
3. Retain great people through constant motivation

Great people can make mediocre idea and turn it into success. Thus do not underestimate the power of great people. I have read many autobiographies of successful business magnates and all do point out that their businesses shine partly because they have great people serving them.

Hence, I usually brainstorm to list down what kind of great people I want in my organization. I would cover all the people that I will be dealing with including my associates, suppliers, association members, staffs, sales representatives, etc.
When it comes to attracting great people, I always keep the recruitment role to myself. If I want a superstar, I must be proactive in recruitment. Find out as many ways as possible that I can to attract and recruit great people - for example personal observation, advertisements, word of mouth, recruiting agency and so on. Once I have the names, either through personal observation or advertisement, the key step is to call them for an interview or a meeting. People like to be invited or head-hunted to join an organization because people are flattered when they know they are wanted.

Once I have recruited great people and they have proven to deliver results, I would retain them at all cost. Of course I have to be cautious not to over commit! It is true that, many people work for money but money is not the sole denominator for loyalty. Here are some effective ideas I constantly put into practice to keep people motivated to stay loyal with my organization in the long term:

* Sharing the business vision and mission, and if possible, I would accommodate theirs into my business plan
* Creating a positive and supportive working environment
* Giving them a personalized touch so each member feel wanted and respected
* Customizing perks and incentives so that they could get what they desire
* Recognizing the whole team for their performance, yet avoid bias recognition
* Organizing regular social events to linger with my members to enhance the organization’s sense of belonging
* Listening to members’ problems and morally support them to solve their own problems
* Motivating for positive results and avoid fear management

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

STEP 7: Support Team

I found out that many businesses went bust before they even went fully operational because they did not start right. Starting right can mean the difference between success and failure. It simply means I should have all the tools, information, facilities, contacts, money management and government compliances all fully prepared and organized. The four key professionals who could help me in getting all these logistics organized and put my organization on a path to starting up smartly and cost effectively, are listed below. They will also be instrumental as my business grows.

1. Accountant/Financial Planner – I need a qualified accountant’s expertise to ensure that my cash flow is in good order, expenses are well managed, tax liability is minimized and book-keeping is well organized. In some cases, a financial planner could cover a wider scope than an accountant.

2. Lawyer – An experienced lawyer will ensure that all agreements with my associates, staffs, and third parties are placed under well drafted contracts to protect my personal and business interests.

3. Banker – A banker can be helpful as the business gets running because I may need some financial facilities (i.e. short term loan, credit facility, checking account, treasury management) that can be useful from time to time.

4. Insurance Professional – I need an experienced insurance professional to identify all possible risks that I may encounter and insure all those risks cost effectively. I won’t attempt to cut corners in this segment and land myself into any possible financial liability.

In addition, there are other supports that may be vital to certain types of business. Of course there is a long list of people who can help an entrepreneur along the way depending on the nature of the business. However, I manage to sum up four important supports that all business entrepreneurs should not miss out. The four are listed below:

1. Website Designer or Programmer – These folks could help me build my multi-functional Website that would be the backbone of my entire business if my business depends heavily on online transaction. A web presence is also essential for my company’s brand positioning and customer after sales service.

2. IT Specialist – This kind of consultant could assist me to set up a paperless office system and an effective computer system to minimize office operational expenses. Besides, an IT Specialist could also ensure all business data and client database are well managed, hassle free and accessible.

3. Real estate agent – When owners are venturing into a brick and mortar business model, they definitely need an experienced real estate agent to advise them on the overall cost of leasing or purchasing, location suitability for their particular business, amenities and parking facilities, monthly maintenance and whatever hidden costs.

4. Local business council/association – I would definitely join a local business council or association (usually there is a small joining fee) and find out what kind of support or advisory they could provide. Normally the group members conduct a regular forum or meeting, where members could seek out solutions to many of the existing problems and foreseeable roadblocks. Many of them would have walked through the problems and could share with me some valuable insights.

Before I start my search for any form of assistance and support, it’s crucial to know what I want to accomplish with each of them and prepare a well-defined budget to meet my goals. However, I would be cautious as certain supports may be expensive! Once I hired them, I would work closely with them to attain my business goals in a strict timeline.

Regardless of who I retain, they should be well versed and experienced in the field of business I am involved in. Most importantly, I must be able to trust them, therefore I usually select my service providers through referrals, their years of experience (which is a key factor) and I must be comfortable dealing with them.

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

STEP 6: Funding

This could be a very important step for businesses that require capital to startup and funding to keep overheads and inventories on track. Finding funding is not difficult. But getting the right funding is crucial. Of course there is a saying that goes, “beggars can’t be choosers”! Nonetheless, startup owners must be smart when seeking funding or it could turn their dream business into a nightmare.

I would normally identify my short term and long term business goals and the kind of business I am planning to launch. Once I finalize my directions, I would then identify which form of financing is right for me.

As money comes in many forms, let me tackle the available options to fund any kind of business:

* Oneself
* Debt Financing
* Grants
* Friends and Family
* Venture Capitalists

Oneself

First of all, I believe startup owners should look no further to find the funding they need i.e. savings, emergency accounts, credit cards, equity pulled from their home, extra cash from downgrading their car, etc. The upsides are owners get to maintain full control over their businesses, no equity holders to pay off if they made it big and there is no responsibility to report to anyone.
Nonetheless, if the business fails, they will face a lot of personal debts, high interest to pay off that could burden their monthly expenses and it limits the growth of their business (especially when they need more outlets or inventories for strategic growth).

Debt Financing

It refers to traditional bank loans. The lending process is inherently a tough one, but it’s also a system that has been the catalyst of success for many small-and-medium-scale business startups. The advantage of debt financing is owners don’t have to give up part of their business equity or control. Besides, they have instant access of capital when they need most throughout their business operation.

The core disadvantage - not many “new kids on the block” will qualify for bank loans because it typically goes for business with 2-5 years of history. Moreover, personal collateral is usually required to obtain any bank loan and if they failed to pay the loan they may end up filing for bankruptcy.

Government Grants

Grant is a very subjective form of funding because its source usually comes from government. Different governments at different times would launch different funding programs, but they all share one commonality; it is free money program designed to fuel the innovative fires of small businesses, and typically target specific groups or types of businesses. Of course the greatest advantage of getting a grant is owners need not payback even if the business failed.
Then again, the competition is stiff for grants as there is a high level of rigid red tape to be complied with and the usage of the grant (after being approved) are usually well defined.

Friends and Family

Just like it describes, a simple and direct way to raise capital in exchange for equity or as a loan to be repaid. The good side of borrowing from friends and family is, it’s less hassle, quicker and has less contractual obligations. The bad sides are the fund size is limited and the consequence of losing their money could lead to a sour relationship.

Venture Capitalists

They are made of individuals or organizations with large amounts of capital to invest in your business in expectation for higher returns. Getting investment from venture capitalists is equally as demanding as borrowing from the bank. They are demanding because they only invest in established companies. They usually get involved in the company’s decision making, and they must have an aggressive exit strategy to sell the business. Usually, they prefer a fast growing company i.e. Internet-based company.

Nevertheless, the upsides of venture capitalists’ funding are they can provide owners with powerful networks or contacts and owners need not payback if the business failed because they have big reservoir of money for owners to tap into.

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

STEP 5: Create Key Assets

I definitely would not startup a business without any key asset. But it doesn’t stop here. My key assets are only as good as my ability to protect them, especially when intellectual property is concerned.

I have summarized five key assets that are crucial to all businesses - regardless of its nature:

* Website
* Trademarks
* Copyrights
* Patents
* Confidential Agreements

Website

As we live in the world of information, businesses are turning to the Internet for retailing opportunities, marketing and servicing. Every business should have a Website regardless how big or small the operation and the key to establishing a Website is securing a domain name i.e. www.yourbusinessname.com or www.yourbrand.com. Once a domain name is established, anyone can create their own Website using DIY software or engage a Website designer to get the job done.

Trademarks

My brand name, logo, and any other symbol that distinguishes my company or goods from others are classified as my trademarks. Trademark is one of the most important business assets I’ll ever own. I need to register my trademark with the local authority to ensure that I am the official owner of the mark, which gives me the sole exclusive rights to use the trademark.

Copyrights

A copyright grants me the exclusive legal rights to my creative work, which can include anything from literary or Website content to artistic compositions. I need to file a copyright with the local authority before I reserve the rights. Once granted, it prevents others from copying, performing or using my work without my permission. Don’t confuse copyright with trademark. Trademark is used only to protect intellectual property such as company names, brands, logos and symbols.

Patents

Assuming I start a business because I have a creative yet “best-selling” idea and I want to turn it into a commercial success. Therefore I should quickly protect my invention so I can have a head start. The best way to protect it is to get a patent on it. A patent is a legal property right granted by the government of the country I want to trade in, to the inventor to have the sole exclusive rights to exclude others from using, manufacturing or selling the invention for a limited time. In the United States, a patent will last for 20 years in exchange for public disclosure of the invention when the patent is granted.

Confidential Agreements

They are legal documents that allow me to keep my company’s secret once I have exposed them to my staffs, business associates, or any authorities. The documents will legally disallow them to disclose such information to the public indefinitely. For this reason, it’s important that I get the relevant parties to sign the agreement before disclosing any information to them.

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

STEP 4: Organizational Structure

This is the step where I need to select an organization structure that best fits my business model. I personally find there is no “best” structure for all businesses. However, I normally prefer to select one that provides me with high autonomy and low tax liability. Again, this will also depend on the national, federal or local tax structure for each business entity in the country or state I conduct my business.

Before setting up my company, I would do insight research on all the options available for my particular business model, particularly the advantages and disadvantages of each formation, paying special attention to the tax implication and government formalities as well as red tape in the location or country where I operate. I never assume all countries are similar.

Let’s take a look at four common forms of business ownership:

1. Sole proprietor
2. Partnership
3. Corporation
4. Limited Liability Company

Before selecting the form of business, I always find it best to work closely with a lawyer or a financial planner to ensure I have the right information, compliance and resources that allow me to make the right choice.
Sole Proprietor

This is a very popular form of business in many countries (i.e. America, Canada, UK, India, Australia, Hong Kong, Malaysia, etc.) because so little is needed to set up a sole proprietorship. Apart from local business licenses, there are minimal government fees and paperwork. It is instant, cost effective and minimal (or even zero) compliant requirements by local authorities.

On the other hand, there is also considerable risk to consider. The owner’s personal assets are vulnerable to creditors and other liabilities. Sole proprietorship doesn’t get the advantage of certain tax breaks that are reserved for Corporation or Limited Liability Company.

In short, this form of business is very ideal for home based business that has no massive inventory or a high number of staffs.
Partnership

Similar to sole proprietorship, this form is very easy to set up and maintain, requiring minimal government fee and paperwork. The initial setup cost and maintenance fees to run a partnership are very low. Moreover, no capital is required to form a partnership. Each partner is not required to raise any capital to start this form of business.

On the downside, each partner is required to account full responsibility for all the company’s debts. If one of the partners defaults on a company loan, creditors can actually go after your personal assets and belongings. Besides that, capital raising is also very limited in a partnership. Just like sole proprietorship, partnership doesn’t get much tax incentives.
Corporation

There are a few types of corporations available depending on the location or country the owners conduct business. However, most corporations (in many countries) share similar characteristics.

The key advantage of incorporating a business is that it shields equity holders (owners) of the company from personal liability. In other words, if business hits hard times, creditors cannot go after the owners’ personal assets to make up for any company debts. Yet, most creditors nowadays would require the owners of the corporation to guarantee the shortfalls if the company goes under. Besides that, a corporation offers significant tax savings (usually not extended to sole proprietorship or partnership), greater business flexibility, company name protection and better opportunity to raise capital via venture capitalist or financial institution.

Bear in mind that corporations are not cheap to set up. It requires some initial set up fees and certain amount of regular maintenance. With a corporation, you have to keep a proper set of financial records, audited by a certified accountant. Depending on where the business is conducted, some government or local authority would require a minimum set of compliance and would also require regular fees to be paid.

There is one option that a corporation possesses - that allow owners to sell their shares of stock to the public (known as public listed corporation). Then this will involve higher startup capital (usually runs into the millions), more legal and meticulous accounting compliances to adhere to.
Limited Liability Company

As for many new entrepreneurs, choosing a business structure comes down to liability protection, low startup costing, tax savings and convenience. This form of business requires fewer formalities and less on-going paperwork than corporations while offering the same personal liability protection and tax flexibility. Just as with a corporation, the company name is protected, and the other members of the company are shielded from creditors and other company liabilities such as lawsuits. A limited liability company only requires the owners to keep minimal company records, and there is no limit to the number of equity owners.

Nonetheless, this form of business is dissolved when a member dies or undergoes bankruptcy. In comparison to sole proprietorship or partnership, it has more paperwork and complexity to set up and to be maintained.

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

STEP 3: Prepare a Business Plan

Once I have done all the preparations, I would start creating a detailed business plan - a document that will provide the priorities, strategies, agenda and sanity I’ll need to startup my business.

In my experience and observation of the business world, the “activity” of creating a business plan is as valuable as the end product itself. Just remember that the most important audience for a business plan is ME. I am accountable for all the statements, claims, statistics and facts. So if I try to “twist” the figure, I am actually lying to myself!

The business plan can also aid me as a tool to generate interest from financiers, venture capitalists, staffs, suppliers and strategic associates.

Regardless of the structure or format of my business plan, I will ensure that my business planning must contain answers for the following twelve questions:

1. What’s my business idea?
2. How does my idea address consumers’ needs/wants?
3. What business model suits me best?
4. What’s unique about my business idea over the rivals?
5. What is the market opportunity and potential?
6. What is my role and responsibility?
7. Who are the key staffs or workers (skip if I do not have any)?
8. What price will the customer pay and how will they buy?
9. How much money do I need to start and run the business?
10. What’s the source of my capital?
11. How will I measure the success of my business?
12. What are my key milestones?

While preparing my business plan, I would cover all the elements of a business plan shown in DAY 3. Just for your study aims, I have attached a sample business plan at the end of this section.

I must ensure that my business plan is concise and neatly formatted (i.e. Microsoft Word document for the bulk of the plan, with any financial documents as attached spreadsheets in Microsoft Excel), and need not include fancy graphics, flowery language or photos. The easier I make it to read, the better.

Alternatively, there are occasions I work better with business plan templates and wizards. Hence, I would search online as there are many business planning software packages available that only cost in the neighborhood of $100, as well as a few free online business plan templates. I would normally spend some time searching for the right software or templates to aid me in constructing my business plan.

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

STEP 2: Business Model

Once I have selected the kind of business I want to do, I would brainstorm how to run the business. In today’s technology, there are many business models to choose from i.e. part time or full time, at home or totally mobile, online or brick and mortar business.

But the key is to choose a business model that fits into My Ultimate Plan. I do this to make sure that I spend the right number of days each month, take the right level of risk, investment wise and attaining the level of satisfaction that I want.

First thing first: How much time do I want to devote to my business?

If I only have three days to spare in a week, I cannot start and run a business full time. I will need to do it part time, to adapt my business to time consuming obligations that I already have, such as my day job, parenting responsibilities or other activities that would refrain me from doing it full time.

Once I have determined whether I would do the business full time or part time, I will need to identify the right type of business models to fit into my current situation.

I have complied six common business models here:

1. Home based
2. Brick and mortar
3. E-commerce
4. Franchising
5. Licensing a product
6. Multilevel marketing

Home based
Using the latest technology, anyone can create a legitimate and competitive business from home. In fact, this is the cheapest and fastest way to start an enterprise. It can be run full time or part time, Internet or non-Internet based.

Brick and Mortar
It simply means a business with a physical location outside the home, either leased premises or purchased. It involves a dedicated facility, whether retail, wholesale, service or manufacturing. This model usually involves relatively high capital.

E-commerce
There is no foot traffic in this business model. All the customers will purchase online, from A to Z of the transaction. The owner can sell and service the product/service through an Internet portal capable of collecting payment. This can apply to business that sells directly to customers or to other businesses.

Franchising
This model refers to buying a successful business model, which makes the buyer the “franchisee”. Usually, there will be a franchise fee upfront and a portion of the revenues over time to be paid to the franchisor. Everything the franchisee needs to know on starting and running the business is provided by the franchisor, including the equipment and sometimes, goods and services.

Licensing the Product
Any designer, expert, innovator or anyone creative enough to conceive a product or invention that people would buy but do not want to run the business, can still take advantage of a great product idea or invention by licensing it to another company that has the entire infrastructure in place to effectively manufacture, market and sell it.
Multilevel Marketing (MLM)
This is another business that could be started instantly and with low startup cost. However, to excel in MLM, one must have traits of perseverance and determination. MLM is a marketing and distribution structure. People at the top sell to those below them, who in turn sell to those under them. The higher one achieves in the structure, the more income one derives. Anyone chooses this model must be cautious before deciding to jump into the bandwagon as some MLM attracts its members using “greed tactics”!

Whichever option it may be, I would definitely do some research on its pro’s and con’s as well as the level of suitability to the kind of business I am going to venture into.

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

STEP 1: Determine My Ultimate Plan

I never take this preliminary step lightly. I always start off with thorough planning. As we always say, plan your life, and then plan your business. Once you know where to go, you can then have a pleasant journey.

I have noticed that there are many successful business people who are not happy in many ways even though they have all the money to last them for generations. On the other hand, I also found out that business people who are successful, joyful and happy are entrepreneurs who created a business that’s in perfect synchronization with what they want out of life. They do what they love, the kind of things that fit into their personality, their life purpose and their lifestyle.

Therefore, before I lunge into a new business venture, I would run though a personal checklist to ensure that I am aware of what I am doing and where I want to be ultimately.

Here is what I’ll do:

1. Review my area of importance – I would review thoroughly my current job or business, my physical being, my lifestyle, my relationship, my family, my hobby, my finance, my spiritual aspect and my emotional state. Next, I would grade each area of my life on a scale of 1-100 (1 means not important at all; 100 means utmost important; 50 means in between). When certain areas of life (at different phases of life) do not concern me much, they are usually not important to me. However, aspect of life that I want to elevate desperately or thing that bother me most of the time, are usually aspect that I perceive as utmost important.

For instance, if my life is motivated solely by relationship with my loved ones, I would rate it 100. And if my top priorities in life are making money and being happy (simultaneously), I would rate my business at 90 and my emotional state at 90. Let say currently I am obese, and that doesn’t bother my conscious, so my physical being would get somewhere around 10!

2. Perform goal setting – Then, I would review (or maybe redo) my personal life goals for the short and long term. My goals in life would be referring to the “ideal life” that I want to live in. Factor in things like family time, hobbies, charity work, and early retirement - anything that gets me really excited or motivated.

3. Identify my skills, expertise or interest – Next, I will list down my highest abilities, strengths or area of interest, that I can build on to attain “commercial value”. I would finalize what are my skills, expertise or interest that could be an asset to my business.

4. Identify what kind of business is most ideal – I would list down several kinds of businesses I want to venture into; that meet my life’s purpose, my skills, expertise or area of interest. Ultimately, I need to choose the kind of business that I can be enthusiastic about during the startup and daily management. One pointer, I must be 100% certain that the business I’ve chosen must present a “hungry market” or else I’ll be a sitting duck.

5. Discover my ideal work style – Finally I would discover how I want to run my new venture; full time or part time, mobile office or home office, one-man show or with a team of people, online or brick and mortar business.

Once I have completed the above five steps, all the above elements will get consolidated into a very brief document called “MY ULTIMATE PLAN”

It’s very important for me to have MY ULTIMATE PLAN printed out and kept in plain view. The reason for doing so… to constantly remind me of what I want, what’s important, and what to do next (especially when things get tough).

I would utilize MY ULTIMATE PLAN to provide a context for most strategic decisions I’ll make - including what niche business I choose to venture, what business model to employ, who to employ, where to operate, how much capital to raise, product pricing factor, how to automate my daily operations, home based, or a one-man operation.

Most importantly, MY ULTIMATE PLAN will position me to do what I LOVE MOST and that will always bring out the best in me as an entrepreneur - unleashing the untapped potential within me!

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!

Hello…

Welcome to my journal, my experience and my lessons of entrepreneurship.
I am Dave J, an author, keynote speaker, E-preneur and a NLP-certified coach.

Before we begin, I would like to answer the question that pops into the mind of readers before they read on…
“What motivated me to share my experience and expertise?”

When I planned to start my own business many years back, I talked to dozens of successful entrepreneurs, I attended seminars, I purchased training materials, signed up for courses and participated in countless business events. But I still do not get satisfactory answers for a systematic approach to starting up and running a profitable business. One thing for sure, it has cost me a lot of money and time in the process. The saddest part is most of the materials, seminars and courses are expensive and too theoretical in nature. Most of them are not practical, not easily applicable and not cost effective for a fresh entrepreneur like me.

Secondly, as I have mentioned earlier I did manage to seek guidance from successful entrepreneurs on the nuts and bolts of starting up and running a profitable business. However, many of them are too busy to share with me their expertise. Furthermore, even if they do, they are not so keen to part with their “secrets” to me. Some are willing to do so, but the advice does come with a high price tag!

I always believe in the law of giving, in which the more I give the more I shall be blessed in many other ways. Hence, I have decided to share with you (anyone out there) a one-stop guide for everyone who is planning or decided to startup a business of their own choice (even if they do not have any capital) before they get disappointed or frustrated in the search for the right kind of guidance to starting up their own business profitably. I hope they will not walk the “costly” and “bumpy” path that I’ve taken many years back without any such help whatsoever.

In the next few days, I be posting my business startup journal - a 10 step-by-step guide to starting your own business (regardless whether it’s online or offline, small or medium, physical product or no-product at all). The journal is updated constantly whenever I found a new way to get thing done better, cost-effective or faster in result. Whatever I idea, formula or tip I shared with you, I assure you I have personally utilized it somehow directly or indirectly.

*Note: This content contains no unproven teory or thesis! If you need any small business startup help, feel free to visit my Website

Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Dave J, is an E-preneur, NLP-Certified Business Coach and Author. Within a decade, Dave J has served as an advisor to countless small-level to high-level business leaders around the world. Despite such a short span, Dave J has becoming a highly-respected authority on the psychology of business leadership, business startup, management and marketing. His forte is coaching ordinary people to attain professional and financial breakthrough.

To get the complete online business course on
small business startup guide, log on to
http://www.12daysonly.com , and redeem your
BONUS PACKAGE worth US$1,396.00 today!